Sam’s Club teamed up with Oreo to promote the launch of a limited-edition Oreo pack and needed a memorable digital experience to build hype and encourage app downloads. Our goals were clear: captivate and reward shoppers while boosting sales and driving user engagement through the Sam’s Club app.
To bring this to life, we created an AR game that combined the iconic Oreo brand with the Sam’s Club shopping experience. In an AR Sam's Club store environment, players race the clock to collect Oreos for points, with Double Stuf Oreos offering extra points, the clock adding extra time, and the devious Oreo Decoy stealing precious seconds when tapped.
