James Hardie sought to raise awareness and drive sales leads for their latest product innovation, the Hardie Architectural Collection, featuring modern textured siding panels.
Our solution was a landing page that did more than just showcase the product – it allowed users to explore it. Through multiple interactive elements, users could experiment with the product and visualize the possibilities. This transformed the landing page into both an educational and aspirational tool. These efforts also included optimizing the Jame's Hardie brand store on Lowe's and Amazon's websites.
