Deutsch Family Wine & Spirits is a family-owned company with a diverse portfolio of alcohol brands. They planned to launch a new brand, Force and Grace Wines, that blended the craftsmanship of fine wine with an approachable brand identity. Force and Grace needed to redefine the high-end wine experience, offering the finest quality without the intimidating pretense of premium wines.
Force and Grace combines the craft and creativity found in both winemaking and art. Renowned winemaker Jean Hoefliger skillfully balanced tradition and modernity to craft wines that challenged convention. The bottles’ labels featured freeze-motion photography by artist Neal Grundy, whose work offered a glimpse into the passion behind each bottle.
To truly stand out in a flooded market, Force and Grace needed to communicate the knowledge, skill, and artistry that shapes every bottle. And to do so, they need to engage customers and resonate with a new generation – tech savvy individuals who crave more than just a great wine, but a complete experience.
Recognizing the constraints of the limited real estate on a wine bottle, we harnessed AR technology to create a platform for connecting with customers. This experience went beyond mere storytelling. It opened the door to a world of immersive insights to ensure customer loyalty and engagement.
Two central narratives take stage in Force & Grace's AR experience: that of the winemaker and the artist. Through meticulously crafted AR environments and videos, customers are invited to embark on a journey that unveils the passion, process, and inspiration behind the wine and the artwork. Interviews with both the head winemaker, Jean Hoefliger, and artist, Neal Grundy, gave us intimate insights into their respective crafts. These interviews were edited into short, digestible videos, made to captivate and inform customers as they sip.
Force & Grace is making a powerful entry into a competitive and oversaturated market. In a world where many wine brands rely on tradition and heritage to sell their products, Force & Grace appeals to a new generation of wine enthusiasts who value innovation and authenticity. By leveraging technology and creativity, they are disrupting the status quo and offering consumers something truly unique.